Head of marketing at Panoptx believed the company’s name would ultimately limit the brand’s growth potential. Gilmour Craves renamed the company as a first step in a complete refresh of the entire marketing program. The standalone “7” icon and Seveneye logotype work in concert for all product applications. Seveneye is the primary trademark for all other product communication.

  • Brand Identity
  • Logotype design
  • Website architecture
  • Website UI/UX design
  • Commerce enabled website
  • Custom Facebook company page
  • E-newsletters
  • Print catalog
  • Direct mail
  • Print and online advertising campaigns
  • Packaging design and production
  • Point of purchase display
2 column
2 column
work-7eye-snow brochure
2 column
2 column
View all Case Studies
We'd love to hear from you!