Assessing the current scenario and understanding a company’s history is the first step in building a brand.
Target Audience Audit
Virtually all organizations exist for their target audience. Their purpose may be more far reaching, but realization of their potential is viewed by how well they satisfy the needs of their primary constituents.
It is critical that management and staff embrace your brand. This works well when you create a natural extension of your company culture. Keeping the decision makers engaged is of paramount importance to success.
Insights into the competitive landscape are an essential early step in the brand building process. The purpose is to be proactive and not reactive. Look to your strengths to determine your market position.
Wouldn’t it be fantastic if there was a one-size-fits-all process that worked for all types of businesses? There isn’t one we’re aware of, but we have a solution that comes close. Each client has a unique set of issues requiring a custom-tailored approach. To address this need Gilmour Craves partners with “ThinkWrong”, a Bay Area design thinking firm that offers a ground-breaking suite of tools that help companies challenge their own assumptions and the status quo. Whether it’s reimagining an event, product positioning, or a top-down brand identity redesign, Gilmour Craves can help your company and it’s leadership team navigate a new path of discovery and profitable innovation.
For more information and a deeper look into the process, please contact us.