Wells Fargo Brand Central
Wells Fargo asked Gilmour Craves to move their static, PDF-based, brand standards to an online enviroment in order to acheive better brand accessibility and compliance. In addition, the website needed to embody new brand initiatives, integrate a learning management system(LMS), as well as a legacy digital asset management system(DAM). All under one one roof!
Brand Central not only deploys mission-critial branded assets, but also educate users, while expressing the Wells Fargo brand through design and presentation. Partnering with the Wells Fargo brand team, Siegel+Gale, and OpenText, Gilmour Craves developed the website architecture, UI/UX Design, and backend development. Brand Central is the conduit for over 6,000 marketing and creative professionals to engage with compreshensive brand guidance, brand education, and tangible marketing assets such as logos, collateral templates, iconography, illustraiton, and an extensive search-based photography library. As of 2020, Brand Central is in its third release and continues to see ongoing content updates and improvement.
- Website architecture, UI/UX design
- Custom ground-up WordPress build
- API Integration, Word Press/OpenText
- LMS integration, Ziiva
- ADA compliance
- On-going website management
- User surveys and testing
- User email content updates