Gilmour Craves - | visual identity. online experience + commerce.

Brand Central expresses the Wells Fargo brand, educates, and deploys over 5,000 assets.
Gilmour Craves is a strategic design agency built on a simple philosophy: respond to our clients’ needs through insight and thoughtful design.
Gilmour Craves helped us take a fresh look at our brand and build on what was already working. The refreshed identity and updated brand guidelines give us a clearer, more cohesive framework for how we present ourselves across our website, social media, packaging, and other communications. The GC team brought a thoughtful, collaborative approach to the process and delivered a system that feels true to who we are while positioning us for the future.”
Gilmour Craves provided our team with a systematic comprehensive re-brand approach examining each component of our brand family from logo to label. From shelf audit to industrial mold management, to re-alignment of several different product lines, they covered it all. Their team is fun, creative, super talented, and most importantly—listened to our evolving ideas and helped us execute on a spectacular and successful new launch of the O brand.”
Our Capabilities
Brand Identity
- Brand Strategy
- Brand Positioning
- Brand Definitions
- Brand Standards
- Logo Development
- Digital Asset Management
Web Design
- Architecture Development
- User Interface
- User Experience
- Ecommerce
- In-Bound Marketing
- ADA Compliance
Events
- Audience Research
- Event Identity
- Event Standards
- Tradeshow Design
- Tradeshow Video
- Digital Signage
- Product Packaging
- Point of Purchase
- Packaging Systems
- Logistics
- Collateral Systems
- Advertising
Social
©2026 Gilmour Craves. All copyrights belong to their respective holders.