Gilmour Craves - | visual identity. online experience + commerce.

Gilmour Craves helped successfully navigate an extremely complex merger involving three top-tier integrated workplace management system (IWMS) companies with a ninety day timeline. The end result, consensus among stake holders, a uniting house of brands strategy, and a comprehensive visual identity system.”

Gilmour Craves provided our team with a systematic comprehensive re-brand approach examining each component of our brand family from logo to label. From shelf audit to industrial mold management, to re-alignment of several different product lines, they covered it all. Their team is fun, creative, super talented, and most importantly—listened to our evolving ideas and helped us execute on a spectacular and successful new launch of the O brand.”

Gilmour Craves helped us take a fresh look at our brand and build on what was already working. The refreshed identity and updated brand guidelines give us a clearer, more cohesive framework for how we present ourselves across our website, social media, packaging, and other communications. The GC team brought a thoughtful, collaborative approach to the process and delivered a system that feels true to who we are while positioning us for the future.”

Working directly with the Sciessent marketing and engineering teams, Gilmour Craves developed a comprehensive visual strategy that included eight unique logos and related symbols, collateral, and point of purchase hangtags. This comprehensive technology product identity system provided needed clarity to highlight each individual product’s function and role, yet was cohesive in tying all products to Sciessent’s core expertise.”

Utilizing Hubspot, Gilmour Craves collaborated with our marketing team to bring our sales funnel to life with engaging monthly promotions, lead generating campaigns and our annual Cyber Monday promo that netted 10% of our annual volume in a matter of days.Ian Davison”